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Taco Bell drops website, goes app-only

36 点作者 brbcoding超过 10 年前

27 条评论

crazypyro超过 10 年前
<a href="http:&#x2F;&#x2F;www.tacobell.com&#x2F;Company&#x2F;newsreleases&#x2F;Taco-Bell-Mobile-app" rel="nofollow">http:&#x2F;&#x2F;www.tacobell.com&#x2F;Company&#x2F;newsreleases&#x2F;Taco-Bell-Mobil...</a><p>Found the press release on their website (which isn&#x27;t actually dropped I think). The press release makes it seem like its a temporary blackout on all Taco Bell social media. It doesn&#x27;t specifically mention dropping the website permanently.<p>Appears to be a big publicity stunt that means very little except Taco Bell has a new mobile ordering app.<p>Excerpt:<p>&quot;Today, Taco Bell’s highly followed social media platforms – including Twitter, Facebook, Tumblr and Instagram – have gone dark, revealing the new way to Taco Bell is #onlyintheapp. While silent, each social media platform, as well as tacobell.com, will provide only a disruptive message and link to download the new app -- with all previous content removed. Consumers with the previous Taco Bell mobile app will receive an update for the new mobile ordering app.&quot;
andrewstuart2超过 10 年前
Looks like somebody forgot to tell the rest of the site.<p><a href="http:&#x2F;&#x2F;www.tacobell.com&#x2F;food&#x2F;tacos" rel="nofollow">http:&#x2F;&#x2F;www.tacobell.com&#x2F;food&#x2F;tacos</a>
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bhups超过 10 年前
What do they aim to gain from this? All I see is that Windows Phone and BlackBerry users now have no way of accessing Taco Bell&#x27;s online presence.
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Stratoscope超过 10 年前
&gt; The new way to Taco Bell isn&#x27;t on the Internet<p>&gt; It&#x27;s #onlyintheapp<p>Well, that&#x27;s a relief. I&#x27;m glad to hear their app doesn&#x27;t use the Internet.
_nickwhite超过 10 年前
I don&#x27;t eat at Taco Bell. But even if I did I wouldn&#x27;t want their stupid app on my phone. Also, the app likely gives them additional access to <i>you</i> which they didn&#x27;t have using the website alone. This is really bad for consumers.
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jtokoph超过 10 年前
So anyone that isn&#x27;t on iOS or Android can&#x27;t view any information about Taco Bell?
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ninov超过 10 年前
Am I the only one who&#x27;s seeing that bad JPEG compression on these app download buttons?
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claar超过 10 年前
While I believe this is a short-lived marketing ploy, the only reason I go to a fast food website is to look-up nutritional information.<p>Thankfully, every calorie-counter website&#x2F;app out there has it built in for every restaurant.<p>edit: Looks like it&#x27;s currently just their home page anyway: <a href="http:&#x2F;&#x2F;www.tacobell.com&#x2F;nutrition&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.tacobell.com&#x2F;nutrition&#x2F;</a> works fine.
kyboren超过 10 年前
It seems they decided to skimp on hiring a web design firm and their marketing department thought they could spin it to seem &#x27;hip&#x27;.<p>Idiots.
schnable超过 10 年前
That is really annoying.
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potench超过 10 年前
I would guess that more people probably visited tacobell.com today than on any other day in its history... and all that traffic is funneled to install Taco Bell&#x27;s Android or iOS app. Seems to me like a very clever and successful campaign to boost app awareness and installs. As a temporary campaign it&#x27;s totally brilliant; but the message &quot;#onlyintheapp&quot; is pretty risky as a lot of people might not &quot;get it&quot; and negatively associate Taco Bell with technological regression. It&#x27;s ironic and a little post-modern that the site hosts a message about it&#x27;s own non-existence and by doing so becomes the primary source of downloads for the app.
rancor超过 10 年前
So, they&#x27;d like me to download a 31MB app with &quot;Precise location&quot;, &quot;Read contact data&quot;, &quot;Modify or delete USB storage&quot;, and &quot;Full network access&quot; (among others!) so I can order tacos? I&#x27;ll pass, thanks.
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gjvc超过 10 年前
&quot;Does The Browser Have A Future&quot; by Tim Bray <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=_pHx_1tlGN0" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=_pHx_1tlGN0</a>
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got2surf超过 10 年前
From the meta description tag: the original website was used for &#x27;nutrition guide, locations, franchise information, and career opportunities&#x27;.<p>While I&#x27;ve never seen anyone actually browse the Taco Bell website, it seems like they will still need a web presence for hiring and making nutrition guides available (if not legally, practically). Taco Bell probably doesn&#x27;t drive many sales from their website, but I have heard of people applying for jobs or checking out nutrition info online.<p>[edit for clarity]
robomartin超过 10 年前
I don&#x27;t often eat at Taco Bell, but when I do, I&#x27;m just driving by and have no other choices.<p>Seriously, what&#x27;s with wanting to app-ify everything? I can&#x27;t remember the last time I visited the websites of any of the fast food joints, much less used them for ordering or install their app on my phone.<p>The only websites I have used are from pizza joints because it actually is easier to order a pizza online than calling someone on the phone.<p>Do people really use these apps?<p>As a publicity stunt it could be brilliant.
schnable超过 10 年前
Is Google going to kill their SERP over this? They would for most sites, but they make exceptions for major brands being morons.
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pulkitpulkit超过 10 年前
Wonder whether there are any cases where it actually DOES make sense to drop an existing site and move to app only? Guess lots of examples of companies launching mobile-first or mobile-only solutions (e.g. Sprig) but any examples of companies making a clear switch away from web?
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josegonzalez超过 10 年前
They also closed their twitter account and reopened it. Seems to have lost all their followers.<p>App is not available on android yet (for me), though it does show up in the Play store autocomplete.
TY超过 10 年前
And the people who are not on iOS and Android should go where for the storied company history and nutritional information?<p>All I see here are free ads for Apple and Google. Good job, Taco Bell :-)
jackmaney超过 10 年前
Serious question: why would anyone download a Taco Bell app or visit tacobell.com (either before or after the &quot;app only&quot; transition)?
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glxybstr超过 10 年前
they seemed to have removed their tweets as well: <a href="https:&#x2F;&#x2F;twitter.com&#x2F;tacobell" rel="nofollow">https:&#x2F;&#x2F;twitter.com&#x2F;tacobell</a><p>i remember seeing them tweet at customers about their experiences so it&#x27;s a bold move - i&#x27;d be willing to bet it&#x27;s temporary to promote this app.
Florin_Andrei超过 10 年前
That&#x27;s what the world needs - yet another proprietary app hogging storage space on phones.
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coryfklein超过 10 年前
Looks like this publicity stunt worked.
stefek99超过 10 年前
That&#x27;s a very bold statement, must have required a lot of &#x27;balls&#x27; to make such decision.
hansy超过 10 年前
Taco Bell had a website?
notastartup超过 10 年前
I don&#x27;t see how this helps them. Was this an attempt at a viral campaign? Sort of like, hey look at us, we got rid of clothes because like, they were annoying.
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bigtunacan超过 10 年前
Stupid, stupid, stupid.<p>One more reason, other than their food tasting like crap, why I won&#x27;t be eating there anytime soon.
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