It's important to remember that these privacy violations are not only building a profile of each and everyone of us.<p>/rant mode on
It's likely that it's all about controlling us, and using our profiles to adjust not only our spending habits but also our lives. Just imagine how companies like Google, who have almost unlimited access to our data could show you progressively more left or right-leaning websites in response to your queries. Your Netflix, Amazon, Youtube suggestions are keeping you in a bubble of thinks and ideas you already know and like. And if you always go with these suggestions it will be extremely easy to adjust them slightly every time to push you in a direction that corporations and governments prefer.<p>We know that the filter bubble already exists, but do they adjust that bubble to their needs? If you're quick to say that this is unlikely, just think about advertisement. Isn't making us want to buy or do something main goal of advertisement?<p>Of course I don't think that there is some kind of conspiracy to convert everyone to be a tree-hugging left-wing fanatic, but if we have corporations with as much power over our lives as Google, Facebook or Apple it will be easy for them to slightly push us in a direction that benefits their bottom lines. Any company that has power to control our reading and viewing habits has in fact control over us. Now when they know more about our health and location, when they can automatically listen to and analyze everything we say what else is left?<p>Yes, privacy outside of our homes is gone forever. We will never be able to get it back under control. But what we do, read, watch and listen to, what we talk about in our homes should stay private.<p>So next time you think that the conveniences of having a website or a movie suggested to you, think if that suggestion is not making you an obedient, gadget buying drone.