Interesting development for a lot of the in-database visualization players (Chart.io, Looker, RJMetrics etc) - a lot of the older and weaker players have depended on lock-in and inertia to keep them around; this squarely puts them in a bake-off similar to what's happening in the hosted analytics / customer communication space.<p>I, for one, welcome our new database overlords.<p>Segment integration has driven more refugees from other analytics platforms than a lot of other channels<p>More competition in this space is better - let's compete on value for our customers, not lock-in and hostage-taking.