So, taking a sub-standard product[1], slathering it with a ton of hype and celebrity endorsements, then selling it off to an even more practiced entity in a similar method of business is now heralded as genius?<p>I've got a better idea for Dre & Iovine: Finish Detox. Then you can talk about...whatever else...<p>I do think this quote is rather telling though:<p><i>Says Iovine: “We want kids who can work at Beats or at Apple.”</i><p>Yeah, that's the kind of herd mentality I'd expect from a record industry professional. I'm serious. What's popular in music is dictated by the tastes of 14 year old girls. If you think Iovine is worth following, just keep this context in mind. You might get rich, but then again, is that your end goal?<p>[1] As a Monster product, a wide swath of musicians and professionals rightly dogged on their gimmicky marketing and high price versus their in-the-field performance. While there are many great headphones on the market (Sennheiser is my personal favorite), nobody will rate Beats anywhere near the top 5. Just because Skrillex likes them doesn't mean they're actually good.