My friend built a website to sell a new kind of travel pillow she's been making. I thought I could be more helpful in this endeavor, but I realized I know very little about online businesses that sell real, physical stuff. Anyone have any experience with this? How effective is SEO/SEM/other marketing methods? How important is AB testing pricing/branding/positioning? Thanks!
Looks like a cool product.
SEO is VERY effective, if done right. Completely ineffective if done wrong.
As far as AB testing goes. I believe you have to have enough traffic to make it worth while.<p>I would probably suggest starting with a design template which has a good call to action, or get a designer who has experience in driving sales.