Does <i>anyone</i> outside of Amazon think this is a good product idea?<p>Didn't anyone <i>inside Amazon</i> say "this is a vertical step too far"?<p>I just don't see real value for the end user, as I'm sure has been said over and over.<p>I just can't see a price point that makes sense. Even if they gave it away with every Prime account it would just sit in a drawer unused.