I like Matt so I'm not dissing him - I'm just saying that paid search was a new trend in 99-02 and if regulation was in place then I think that that offering would not have scaled to the success that it has provided to marketers today. Now like then we are stuck with a poor monetization solution AdSense and CPM display ads. They flat out don't work.<p>A new solution is need and that innovation will come from startups and tech developers. IMHO