DeviantArt Launches Rebrand

This is the most beautiful page I&#x27;ve ever seen. There&#x27;s a lot of subtle awesome in the scrolling effects.<p>I think the new palette is amazing. I also really like the logo. It&#x27;s a step towards being a &#x27;big boy&#x27; company with a simpler logo that can be functional at any size. They can always flesh it out to be a dA as shown in the video whenever they want a more obvious variant.

I sadly am not a fan of the logo at all. The redesign seems cool, I am a big fan of the Klim Type Foundry (an awesome and small typography foundry making some seriously great fonts), however it looks like a Not Equals Sign to me &quot;≠&quot; and doesn&#x27;t really scream DeviantArt at all. I personally think the existing logo was fine, don&#x27;t fix what isn&#x27;t broken.

Fresh look, but a little edgier than common user submissions. If anything the browsing needs to be lightweight. Would be cool to have more community centered features like annotations &#x2F; narrative showcases &#x2F; etc.... With a site like this - it could even be from crowd sourced design suggestions.

I don&#x27;t think the new logo communicates Deviant Art (or art) at all. Seems ineffective to me.