It seems to me that this article is conflating two issues that aren't necessarily related in a kind of strange way:<p>First, the understandable misfortune of the naming conflict, which appears to go beyond just the calling issue (for example the listed suing of the wrong party).<p>Second, it uses this as a strange segue way to criticize Uber for not having phone support. Now if you believe that Uber should have phone support that's fine -- but its kind of unrelated to this person's troubles. By that I mean, had she happened to not name her company uber, then this wouldn't all of a sudden make their lack of phone support OK right? So if what you want to do is say Uber should have phone support, then this seems like a really strange primary point.<p>As an aside -- their email support has always been stellar to me, and I actually have the opposite complaint of other companies: I'd PAY to be able to get a prompt < 1 hour email reply from comcast vs. the "intimate interaction" of wanting to break my table when I'm on the phone with a real life person from their team.