What non-geeks hear when you speak techie

Excellent article, misleading post title. It's a satire on book marketing trends from a writer's point of view. It attacks the Web 2.0 trend. The article is not about "techie" speak, at all.<p>It has some pearls on the situation of a decaying industry.

Actually, this is what I hear when non-geeks try to fake "techie."

Title here bears no relation to title of article.

I was with a bunch of nurse and doctor friends and they launched into acronym-speak and jargon. Every profession has its own jargon.<p>I think non-geeks don't know or particularly care what technology/acronyms they rely on/are using as long they like the experience (e.g. teenagers with iPhones - do they really care it's Objective-C or openGL ES?)

I remember reading an essay comparing engineer-speak and manager-speak to an "impedance mismatch"? Anyone know what I'm talking about? Wish I could find it ...

That was....weird. I understand the intent, but in my experience it isn't quite that thick of a fog.<p>As startups go, the successful ones worry about how they sound to the layman and explain things clearly, using everyday analogies and can relate to experiences "normal" people have.<p>Although obviously "normal" is a relative term :-P

Was any of that jargon fake? A good chunk of it was real and recognizable.

I'm certainly guilty of "speaking techie" at times, even though I try not to.<p>The hardest part of not doing it is that I don't mind if other people speak in the jargon of their profession, since I'm always interested in learning more about anything, and I'd love to know wtf they're talking about.<p>Most people don't think like that, sadly.