Seems a bit disingenuous to compare it to an air conditioner, since it doesn't really cool the air, it just moves it. Comparing it to a box fan might be more fair. My suspicion is that a $9 window fan from WalMart uses 98% less power than an air conditioner, too, so it's kind of silly to tout that as an advantage.<p>The invention is neat, but the only advantages it has over a regular fan is the lack of blades, allegedly less "buffeting" (although unless you're very close to a bladed fan, I don't think this is noticeable), and the chic appearance. I think it's that last bit that's actually going to sell the things.