None of Google Domain's features are novel. In fact the article spent most of its time talking about an up-sell. Which isn't to say Google Domain isn't a good product, just that we now should look at price because nothing else seems interesting...<p>~ Google Domains charges $12/year for .COM, .NET, .ORG.<p>~ NameCheap charges $10.69/year for .COM, $11.98/year for .NET, and $11.48/year for .ORG. Sometimes with an 18c/year fee tacked on.<p>~ GoDaddy charges $12.99-13.99 for a .COM but that might increase randomly because they're scumbags.<p>So my point is that this article claims that everyone is "rushing" to this new product, and while this product doesn't seem "bad" it also isn't exactly market changing. The prices are well within 10% of the market (sometimes higher, sometimes lower) and the features are pretty generic also.<p>Can someone explain why Google Domains is compelling and not a "me too!" product?