Understanding this decision requires understanding Pivotal more broadly. EMC (which owns VMWare, which owned Spring) bought Pivotal Labs (primarily a Ruby consultancy) and used the brand for a new spinoff company (Pivotal Software, Inc). That spinoff company received as its founding endowment a hodge-podge of enterprise software technologies they had acquired over the years - Spring, RabbitMQ, CloudFoundry, Greenplum - and the consultancy, which is still called Pivotal Labs. For the most part they put the Ruby consultancy people in charge.<p>Even though Pivotal Software is an amalgam, Pivotal received most of its culture from Pivotal Labs. To the extent that you can anthropomorphize a corporation, it really, <i>really</i> likes Ruby. Because of CF, it's warming up to Go fast. Spring is too big and important to neglect. But it's hard to see how Groovy/Grails fit into the big picture. It's not in vogue with the top decisionmakers and it's not critical to the business - it's just something that tagged along with Spring. I doubt anyone has any idea what to do with it.