"I’ve met a number of people who want to start businesses but have been clawing away at the same idea for many years without progress. I’ve met just as many people who have great ideas but never bring them to fruition. These folks are stuck because they don’t approach idea management the right way."<p>From this introduction, it appears that he will offer some practical ideas to transform those initial ideas into successful businesses but in fact the article is about organizing ideas in a spreadsheet.