So it's a service where someone tells you what to read to be socially accepted. If I were running an app like this, I would totally seed it with fake users "thising" paid-for content behind the scenes, I would artificially introduce invite scarcity so people don't collectively figure out what I'm doing, and I would plant PR articles like this to generate hype and muddy the waters -- if you've been in this industry for long enough you'll know "clamoring for an invite" is code for "this article indirectly paid for by This".<p>Christ, it's like these businesses are moving to a braindead consumer singularity where you pay to have someone tell you the optimal thing to buy to increase today's thumbsups. Perhaps the premium version can be they take your credit card and buy it for you while you sit on your couch and watch the number go up.