Just want to point out that AdChoices is NOT owned by Google, and they do NOT serve any advertising.<p>It's a program organised by the DAA (Digital Advertising Alliance) which is itself formed of several other advertising associations, the goal of which is to be a self-regulatory program allowing to opt out of online behavioral advertising, so that you do not have to see any behavior targeted ads if you choose not to.<p>Google's display network is a part of the AdChoices program, but not every ad showing that icon is a Google ad. In fact, from the yahoo.com homepage, only the banner ads seem to be served by Google, sponsored articles are being served by Yahoo! directly. If you click the AdChoices button it will actually tell you who is placing the ad.<p>I'm not the biggest paladin of Google, but in this case everything points to the ad being served by Yahoo!<p>EDIT: From what I could find, it's likely the ads are being served by the Yahoo! streamads[0] self-serve platform.<p>Programmatic is always tricky to properly validate, because it's expensive to fact check every single creative that comes through. It's likely that, if reported, Yahoo will ban the advertiser from their platform.<p>Facebook uses a whitelist approach where they'll manually validate your first few creatives and then whitelist you for automatic validation, not sure if Yahoo employs the same method.<p>[0] <a href="https://streamads.yahoo.com/" rel="nofollow">https://streamads.yahoo.com/</a>