Single biggest thing you did right: Got an absolute minimum product up fast, then asked potential customers to criticize.<p>Things you could improve: As others said, not clear what this is. Explain it in 10 words or fewer, make them big, bold, and centered. The interface needs to improve...there are too many steps in creation / editing (why must I create the wrong name first, then edit it to correct value?), there's no way to create / modify multiple elements in one step, and it's not clear how many steps there are, so I quit out partway through.<p>Good luck with it.