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A/A Testing: How I increased conversions 300% by doing absolutely nothing

8 点作者 aidanf超过 10 年前

1 comment

geoelectric超过 10 年前
If nothing else, this succinctly describes how to vet decision processes based on statistical tests.<p>I ran into a situation within my own organization where costly decisions were being made on variations in statistical test results that I suspected were local minima&#x2F;maxima in natural variance. Replaying the decision process against the same target multiple times provided strong evidence towards changing how we did that.<p>It wasn&#x27;t enough to just calculate the estimated population variance, etc., because explaining the significance of that was essentially a TL;DR problem to anyone whose opinion counted. It also required significantly better stats skills than I had, since adequately explaining the issue generally requires more expertise than recognizing it in the first place.<p>However, empirically demonstrating that the decision process was flipflopping on the same available information was extremely compelling.
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