Misleading title: The woman owns a company, the revenue of which is almost $1M. She has 15 employees, and takes home $55k/year. But that doesn't sound nearly as interesting...<p>Another note: The article mentions that a lot of the hand-knitted items are purchased from India, where final trims and buttons are added on in the US, so they can claim that they were made by their team in California. Looking at the shop, too, I can't see any mention of Indian outsourcing. E tu, Etsy!?