OP here
Didn't know they had a panache for awesomely creepy Error pages. Seems to fit in with their personality, in which case, the title of the post is my bad.<p>Anyways, I came across this while trying to resolve their archive page links, which seems to be broken, possibly after they changed everything to businessweek.com
Although a small tweak to the url can get you to the article, a better tweak takes you to this gem of a 404! :)