On one hand, I applaud AT&T for giving users an option. On the other ...<p>1) It assumes privacy is not a right, but a priveledge you pay for. People who can't afford ~$360/year have just as much right to privacy as those who can. This is what government regulation is for, to prevent the negative consequences of open marketplace competition.<p>2) It's a limited, almost pointless solution. Everyone else can track you: Your phone provider knows everwhere you go, everyone you communicate with, what you say to them, etc. On your computer, websites, ad networks, hosted services (Google, Facebook, etc.). Your electric company, your TV, your credit card company, etc. etc. AT&T might buy info from other sources on the customers who pay to prevent ISP tracking. (And what if each of those vendors charged $360/year for the priveledge of privacy?) Again, the only solution is government regulation; individuals can't hope to protect themselves.<p>3) It's expensive, as expensive as a cheap Internet connection.<p>Is it priced at cost plus a margin? If so, that implies each user's tracking data is worth maybe $20/month to AT&T. That seems very high; if users only knew what they were giving away!<p>Or is it priced at what AT&T thinks the market will bear? Is there really a market for limited privacy at $30/month?