I am one of the co-founders. The problem we are trying to solve is right now the App Store is a black box and the developers are flying blind in there. We want to connect developers directly with their customers, and help them build a passionate fan base. As a result, help them establish turn their customers into their greatest marketing asset.<p>Developers are welcome to send us an Email to "claim" their community, and they can also bring the entire community into the game. Our in-game app is a web application that runs inside the game itself utilizing UIWebView, as far as we know, we are the first one who do this. There are a lot of advantages over SDK.<p>I have been with the HN community for a long time, so I value you guys' inputs. Any thoughts would be appreciated!