Wow, this article is far off base. While Notch certainly marketed himself a bit, his success really took off when Penny Arcade posted the iconic comic.<p><a href="http://www.penny-arcade.com/comic/2010/09/17" rel="nofollow">http://www.penny-arcade.com/comic/2010/09/17</a>
<a href="http://www.penny-arcade.com/news/post/2010/09/17/mine-all-mine-part-one" rel="nofollow">http://www.penny-arcade.com/news/post/2010/09/17/mine-all-mi...</a><p>And, let's not forget part two:<p><a href="http://www.penny-arcade.com/comic/2010/09/20/mine-all-mine-part-two" rel="nofollow">http://www.penny-arcade.com/comic/2010/09/20/mine-all-mine-p...</a>
<a href="http://www.penny-arcade.com/news/post/2010/09/20/mine-all-mine-part-two" rel="nofollow">http://www.penny-arcade.com/news/post/2010/09/20/mine-all-mi...</a>