Call To Action; You need to have me at hello.

Minor hacks which can improve conversion rates for Zumbox:<p>* Lady is facing away from the signup form which focuses visitor attention away from the form. Signup conversions can probably increase if she were facing towards the form<p>* More details on how the service works below the fold can actually help. I think the page doesn't do a good job in convincing people who are there to learn about the service. It stresses too much on conversions.<p>* Having "Totally secure" and "Privacy Protected" in bold large font just next to convert button can help.<p>They ask personal and potentially sensitive info right on the homepage, better convince visitor that it is worth it and his data is safe.<p>Of course, all my suggestions can be split test :)

You should add that <i>NO</i> landing page analysis is near complete without numbers from testing.<p>My experience with landing pages is that your deepest assumptions of what is <i>better</i> can be proven wrong by your visitors.

I visited Zumbox yesterday, as it was mentioned in a post here. I was unhappy with the design. I felt there wasn't enough information there, and I grudgingly watched the video, only after I couldn't find information in non-video format. I should note that I am in the market for this service and only gave them the extra time I did, because of that. Were I a more idle visitor, that back button would have had skid marks on it. No, I didn't convert. I went with another company, also mentioned yesterday.<p>The author doesn't like "distracting nav links". Maybe. If I was an expert, I'd be rich. But after struggling with this stuff for awhile, it's my opinion that when the user's trigger finger starts getting itchy, he's going to click that mouse. On Zumbox, there's almost nowhere to click but away from Zumbox. Seems like it would be better to let him stay on your site at least.<p>Zumbox was notable for me, in that I actually had a negative opinion of it's landing page, where usually I'm neutral or I find things to admire about almost any established companies page.

At some point some things are a matter of taste and some people will like one design while others will like the other.<p>For example for me it's the opposite than this author: I don't like video too much; I'd rather read and a sign-up page is more intimidating than some text explaining the service.

Is video that important? I hate it when the only way I can understand what a product does is by spending 2 minutes to watch a video. Has anyone does tests to see how much video improves conversions?

Well said. I could learn from this technique!

How does zumbox work? do they scan mail... or do you only receive digital mail from businesses that have a partnership with them? How is this different from email?