Why does Microsoft say Zoho is the Fake Office?

The reason I have never tried Zoho is because I can't believe anyone could create that many awesome apps, which leads me to believe they are all mediocre and just checking another box on the "how many apps can we build list".<p>I don't know if this is true, but its the reason I still haven't spent the time to try them.

Because it is?<p>Let's be honest - everyone is out there chasing Office for features and functionality. That they've pulled it off with Javascript and a web browser is insanely impressive, but nonetheless, they are all imitating the old-timers in a 20 year old product space.

Reminds me of a story from Tony Robbins. This turnaround expert was hired to fix Six Flags. Now the Eureka moment came when the employees started to think of their business as being in league with Disneyland, instead of being in league with the local Midway fairs. So for Microsoft to give lip service to Zoho is really a terrible move on their part, since strategically they want their product to be on the same level as no one, but they just revealed that they don't feel that way about Office.

One thing that no company should do when selling a product, is show me an ad for some movie before a video that explains the product. I was interested in the CRM product for work but the ad before the sales pitch is poor form for a company trying to sell me something.

looks like a good marketing idea initially, but people trust microsoft and may take its word over some internet company with a funny name...

This webpage is much better than the one launched earlier. Good luck :)

Let's see if this marketing works...

Because they are good at marketing

Arrogance. They think they own the business business.

Zoho is an awesome company and I have written many blog posts among them. But this sort of marketing is pathetic and doesn't suit any reputable company. It's simply childish. Stop it zoho. Nobody likes a cry baby.