Well, that was a very frank -- and super scary -- disclosure screen. It'll be interesting to see if people are cool with sharing that data. I honestly don't have much of a notion of whether they will.<p>My sense of Uber is that they don't have much of an idea of what to do with their data-store in-house. Like, besides sell it. Maybe they're using it to try to massage supply and demand a little closer together, but if they are, it's not apparent through radical improvements in the user experience.