User Analytics as Your Product Grows

Serious, analytics is a sensitive topic for me, because I've invested weeks into these tools and many of them have not grown as we've become more intelligent. I'm totally jaded from the Mixpanel API and partially jaded from Segment.io too... I feel like most folks who take their data serious go for their own solutions.

&quot;We find quite often, however, that your historical data is incompatible with the schema that you want to use going forward.&quot;<p>Can you go into this more? What schema do you find companies are using at scale and how is this different from their initial setup?

Thanks for posting this Ry. It&#x27;s just making me realize how much more work I have to do to back up any claim about being &quot;data-driven&quot;.

As the CTO of an eCommerce start up, this type of data is extremely important. Thanks for sharing your post!