Motivating-Uncertainty Effect

They have links to real studies at the bottom. It&#x27;s not marketing, they&#x27;re just trying to makes studies seem more interesting.<p>Links at bottom of article:<p><a href="http:&#x2F;&#x2F;faculty.chicagobooth.edu&#x2F;ayelet.fishbach&#x2F;research" rel="nofollow">http:&#x2F;&#x2F;faculty.chicagobooth.edu&#x2F;ayelet.fishbach&#x2F;research</a><p><a href="http:&#x2F;&#x2F;www.econ.ucsb.edu&#x2F;~tedb&#x2F;Courses&#x2F;GraduateTheoryUCSB&#x2F;Bernoulli.pdf" rel="nofollow">http:&#x2F;&#x2F;www.econ.ucsb.edu&#x2F;~tedb&#x2F;Courses&#x2F;GraduateTheoryUCSB&#x2F;Be...</a><p><a href="http:&#x2F;&#x2F;www.princeton.edu&#x2F;~kahneman&#x2F;docs&#x2F;Publications&#x2F;prospect_theory.pdf" rel="nofollow">http:&#x2F;&#x2F;www.princeton.edu&#x2F;~kahneman&#x2F;docs&#x2F;Publications&#x2F;prospec...</a><p><a href="http:&#x2F;&#x2F;press.princeton.edu&#x2F;titles&#x2F;7802.html" rel="nofollow">http:&#x2F;&#x2F;press.princeton.edu&#x2F;titles&#x2F;7802.html</a><p><a href="http:&#x2F;&#x2F;faculty.chicagobooth.edu&#x2F;ayelet.fishbach&#x2F;research&#x2F;KleinFishbach.pdf" rel="nofollow">http:&#x2F;&#x2F;faculty.chicagobooth.edu&#x2F;ayelet.fishbach&#x2F;research&#x2F;Kle...</a><p><a href="http:&#x2F;&#x2F;www.amazon.co.uk&#x2F;Sensation-Seeking-Behavior-Marvin-Zuckerman&#x2F;dp&#x2F;1591477387" rel="nofollow">http:&#x2F;&#x2F;www.amazon.co.uk&#x2F;Sensation-Seeking-Behavior-Marvin-Zu...</a>

Stopped reading, felt like way too much of a generic marketing pitch.<p>Shouldn&#x27;t I be compelled to read all of it if the claims were true? :P