Putting aside the Comcast hate in this thread, this is great. This is competition at work. Comcast isn't going to force you to buy, and they're going to lower their current prices for 500 Mbps customers and launch 2 Gbps service that will cost somewhere between $70 and $400.<p>Call me crazy, but I wouldn't want the other ISPs to surrender. Google can't cover the whole country in reasonable time, and what's to say their service won't devolve if they were Comcast's size? I'd much rather see the market forcing improvement.<p>I've done a lot of work in the internet industry, and I feel like the execs are FINALLY waking up to the reality of customer demand. I've been on conference calls with C-level execs at major telecommunication companies who are still banking on their advantage: the landline. Yeah, seriously.