I don't like this kind of journalism. He cites something like "Apple is not proud..." in two lines and we have three paragraphs from other person interpretation, telling whatever he wants. Just give me the entire conversation and don't get out of context.<p>Classic trick for manipulating information.<p>When Carmack says Apple is not proud on the iPhone I believe is about Steve Jobs when he thinks that computers are powerful machines and you can use it for doing amazing creative and scientific work but you can use it for wasting all your time too.<p>I'm trying to remember the exact real interview he said that, I think it was in the famous Playboy magazine interview, long long time ago.<p>They get a ton of money from that, but feel more proud of other things.