I think the flowchart is of value more as awareness of all the elements that <i>could</i> be involved in a successful launch. <p>You don't actually have to get bogged down at each step like an agency doing 3rd party work might. Nevertheless I personally have a two step plan after learning from my
"failures": <p>1. build a great product <p>2. build as real of a marketing plan as possible especially for week one of your launch <p>"Great" in this case is about my gut instinct; I think we all know at some level when we've made something just average, good or great.