Google really gets how standardization works. They innovate and once the innovation has proven its value they offer the technology for standardization.<p>I previously saw companies, like Sun, completely fail at this. Eg. The many Java specifications that were created by the standards bodies. Sun tried to do it right by having a reference implementation with the spec. But the Reference implementations were rarely used for real work, so it proved only that the spec could be built, not that the spec elegantly solved real problems.