To anyone creating a landing page:<p><pre><code> MAKE IT OBVIOUS WHAT YOU DO!
</code></pre>
Look, here's the text I see from the submitted landing page:<p><pre><code> We redesign the Internet
</code></pre>
What?<p><pre><code> Today is an important day for us: We are launching
a new version of CLIQZ for Firefox.
</code></pre>
Bully for you. What do you do?<p><pre><code> Our users have helped us with their feedback and
input to bring the direct, fast, and smart way of
navigating the Internet to the next level.
</code></pre>
Great - I'm so pleased that you've listened to your users. What do you do again?<p><pre><code> I also want to take the opportunity to explain our
vision and how CLIQZ for Firefox fits into it.
</code></pre>
I'm sure your vision is important. Remind me - what do you do?<p><pre><code> In fact, this small browser extension ...
</code></pre>
Ah! A browser extension! What does it do?<p><pre><code> ... is only the tip of an iceberg in the sense that
the visible part of our product hides a very large
story and ambition: We redesign the Internet.
</code></pre>
Hmm. What does that mean, again?<p>Oh, I see, you haven't told me yet.<p><pre><code> EVERYTHING ON THIS PAGE IS ABOUT THEM, NOT ME.
</code></pre>
People, if you want me to engage, ENGAGE ME!<p>Rookie mistake. I'm out.