> "3. If I look around and don’t see programmers. I can smell programmers. A good company is full of them. Posterous, for instance, has ONLY programmers. FriendFeed had something like 13 programmers and one other person. Great ratio."<p>i wonder about this. currently my startup is me and my co-founder, and he's not a programmer (though he can handle version control, html, css and critical thinking). as we grow, should we plan for more outreach/sales/customer service type of folks with the same tech growth, or more programmers to explode on technology platforms and innovation?<p>i know it depends on our company. i've heard many different pieces of advice.