It's pretty exciting to anticipate how developers might do innovative things with the Watch...but until then, I'm pretty bearish of the device as something of real utility. It's not just the particulars of Apple's execution and implementation, but just that the physical form factor of a watch inherently limits it...and the coolest things we've seen watches do in fiction, such as Dick Tracy's wrist-walkie-talkie, are done just fine via smartphone. And glancing at your watch all the time is not much less of a social interruption than pulling out your phone.<p>What annoys me in reading consumer-facing reviews of the product is how much of the perceived potential is through things that should be done by <i>software</i>...for example, the ability to filter notifications from the phone...there's no reason why a second (or third, fourth, etc) layer of notification triage can't be implemented as a phone setting...in fact, I think iPhone's Do Not Disturb mode is fantastically better done than its Android equivalent. But to think that the Watch, or any ancillary device, is needed to inherently solve the problem of filtering information overload...it's as if rather than developing better spam filters, email providers just encouraged consumers to make multiple email accounts to handle the deluge.<p>So hopefully Apple increasingly opens up the API for developers, to do things far beyond what Apple has anticipated in its marketing plan.