Did anyone expect any different from Twitter? Their main platform needs significant improvement.<p>Biggest disadvantages for Twitter:<p>1) People are flocking to other social messaging apps, especially the mobile variants (Snapchat, Instagram, etc). I suspect because its coolness factor is waring off, because of rampant trolling, and poor discovery.<p>2) Most of Twitter advertising is useless, in large part due to poor data collection. I have yet to see any performance campaigns really kill it on the platform. Brands only advertise because they are easily misled by agencies.<p>Can anyone offer realistic suggestions to help improve the company's outlook? Here are some random thoughts:<p>1) Trying to take a piece of the mobile ecosystem seems like a smart move, as they show genuine expertise. I liked their acquisition of MoPub and every developer seems to use Crashlytics. People seem to use Periscope and Vine often, as well. This could lead to a lucrative formula: Making apps easier to build with their tools, nudge developers to monetize through MoPub, and then take the plethora of learnings from the latest mobile craze and build an awesome new app.<p>2) They need to better monetize news, not just social interaction. How much content is written today because "Person said X offensive statement on twitter"? Twitter gets $0, despite the fact most news comes from them. Maybe try to attempt to be the Bloomberg Terminal for all news going forward? How about trying to beat Nielsen (16bn market cap) in actually monitoring sentiment? This obviously would take some ingenuity, but could be very rewarding. They seem to be trying this strategy, with some of their recent acquisitions.<p>3) Find out what other countries want. There is still a huge untapped marked in the 3rd world. Twitter could expand there by offering new services.<p>4) Somehow disincentivize blowhards from going on Twitter too often.