This seems risky from a business perspective: it's voluntary vendor lock-in.<p>What if Apple decides to change the Mac Pro form factor for the next iteration? Then you have to retool and are left with a bunch of incompatible chassis. What if Apple stagnates with hardware upgrades? You'd be stuck running obsolete hardware. What if Apple discontinues the entire Mac Pro line? Not to mention the price premium of Apple hardware itself, then the time and expense incurred to design and fabricate this.<p>The fact that their software depends on Apple's graphics libraries doesn't seem like a good justification for doing this. What it says is they are willing to throw a ton of money and effort towards (very cool) custom hardware, but are unwilling to hire a person to write optimized OpenGL shaders for Linux, which would work on pretty much any other server they choose to build/buy/lease/cloudify. Certainly there will be other "debt" to overcome, especially if much of your codebase is non-portable Objective-C or GCD, but that has to be weighed against the possibility of your only vendor pulling the rug out from under you. And looking at Apple's history, that is a very real possibility...<p>Owning your hardware like this makes complete sense if your core business is directly tied to the platform itself, eg an iOS/OSX testing service. But as far as I can tell, imgix does image resizing and filters... their business is the software of image processing, and they're disowning that at the expense of making unrelated parts of the business more complicated. Not a good tradeoff, IMO.