We operate in the B2B market and the key takeaways I would say are:<p>Our leads come from:
1, 50% Previous users of our software that move to a new company and then call us up looking for a better system at their new workplace
2, 40% Google Adwords
3, 10% Networking/cold calling
4, 1% Conferences<p>Of those three the likely prospect of them actually spending:<p>1, 80% chance because they already know and have already done the selling within the organisation
2, 50% They are actively looking and are open to taking risks
3, 10% This requires a lot of time and energy with very little chance of success
4, <1% In all my time only one customer has ever come out of a conference/expo<p>1 and 2 basically require very little time, if you have a sales team they'll be doing 3 and 4 because that's all that is left. Networking and conferences provides a side benefit of research, you get to see what the market is doing and where it is going.<p>The other major thing is buying cycles, plan on a 18 month to 2 year cycle, if the contact you have within the organisation moves on then that is generally a good thing as it opens more opportunities.