Facebook Visual Identity

I really appreciated the spectrum[0] from informal internal usage of the brand all the way to the hardcore, &quot;on message&quot; usage in the actual product.<p>Unless you&#x27;re on the design team for a large company, it&#x27;s easy to forget that other people use assets differently and you can&#x27;t just copy and paste something from a hackathon poster into something that appears on the marketing website.<p>The thought that goes into changes like this is deep and complex. It&#x27;s also not glamorous nor does it get prioritized often. Great write up.<p>[0] <a href="http:&#x2F;&#x2F;officeofbenbarry.com&#x2F;images&#x2F;portfolio&#x2F;1200&#x2F;benbarry-000585.png" rel="nofollow">http:&#x2F;&#x2F;officeofbenbarry.com&#x2F;images&#x2F;portfolio&#x2F;1200&#x2F;benbarry-0...</a>

Ah, uniform visual identity. See this video from 2005: &quot;Microsoft Redesigns the iPod packaging&quot;[1] That&#x27;s by Microsoft&#x27;s own design team, struggling with Microsoft&#x27;s corporate identity.<p>Facebook&#x27;s bigger problem is page clutter. I just counted 227 clickable things on my Facebook home page, and I&#x27;m only scrolled half the way down. The Facebook branding icon only appears once. If they left it out, nobody would care, except that it&#x27;s also the home button.<p>[1] <a href="https:&#x2F;&#x2F;vimeo.com&#x2F;65449742" rel="nofollow">https:&#x2F;&#x2F;vimeo.com&#x2F;65449742</a>

Do minuscule changes like these actually have any impact with users? To be honest, I was struggling to notice any difference in many, if not most of the before&#x2F;after screenshots. I just can&#x27;t see a typical user appreciating the change, or even noticing.<p>There&#x27;s clearly a lot of difference between all the icons, but even then they&#x27;re all clearly Facebook. I would almost expect the arbitrary icon changes to confuse users more than the consistent style would benefit them.

Would be nice if that site didn&#x27;t hijack keyboard shortcuts for &#x27;Back&#x27; and prevent you from leaving the site.

Anyone have any other good design blogs like this?<p>Really great process overall, really enjoyed this post. Thank you for posting.

Did anyone notice the like button with &quot;Suka&quot; on it. I knew &quot;Suka&quot; was a curse in russian (due to gaming online) but couldn&#x27;t find out it means &quot;like&quot; in which language.<p>Anybody know anything about it??<p>[Edit] Nvm, found out it is in Indonesian.

Surprised there was no mention of the Paper app.