Arduino Announces New Brand, Genuino, Manufacturing Partnership with Adafruit

This is why you want to get your trademarks and domains set up early.<p><pre><code> arduino.cc - the original arduinosrl.it - the rogue manufacturer. Uses same logo. arduino.net - Poser porn arduino.com - T-shirt store </code></pre> The US trademark is owned by &quot;ARDUINO, LLC LIMITED LIABILITY COMPANY MASSACHUSETTS&quot;, whoever they are.

I still don&#x27;t understand what kind of standing the Arduino brand stealers (formerly Smart Projects, first manufacturers of Arduino) have to take over the brand worldwide.

I think they should have just chosen some new unique name. &quot;Genuino&quot; is just baking the memory of this schism into their new brand, and comes off as a blatant legal manoeuvre rather than taking the high road and starting over with branding.

An article from March that explains the split in a bit more detail: <a href="http:&#x2F;&#x2F;hackaday.com&#x2F;2015&#x2F;03&#x2F;12&#x2F;arduino-v-arduino-part-ii&#x2F;" rel="nofollow">http:&#x2F;&#x2F;hackaday.com&#x2F;2015&#x2F;03&#x2F;12&#x2F;arduino-v-arduino-part-ii&#x2F;</a>

Excellent move. Reclaiming the Arduino (soon to be Genuino) movement and also bringing manufacturing to the US. Adafruit has been a great part of the maker movement here, glad to see them participating in this next phase of the Arduino.

Well played, Genuino.