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The Sound of TED: A Case for Distaste

112 点作者 jonathansizz大约 10 年前

24 条评论

jerf大约 10 年前
&quot;TED’s is the language and tone of the pitch. It’s a style that comes from corporate conference rooms, where product ideas are pitched to potential investors.&quot;<p>Someone in HN linked this in a previous discussion about TED, but especially with that quote in the piece it&#x27;s even more a dead-on satire home run from the Onion: <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=tom6_ceTu9s" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=tom6_ceTu9s</a> Part of a series though my impression was that it&#x27;s the same basic joke over and over... still, for at least one iteration, it&#x27;s dead-on, and this is probably the most pure illustration of just the form in that series, with no content, for the author&#x27;s point.
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visakanv大约 10 年前
The one thing I find more distasteful than TED is are smug commentaries writing about how distasteful TED is. It reminds me of of jazz musicians criticizing &quot;watered down jazz-pop&quot;.<p>&gt; &quot;What I ask myself when confronted with any TED talk is this: why do they all sound the same?&quot;<p>Well, why do criticisms of &quot;mainstream, middlebrow&quot; works all sound the same?<p>I personally have found TED talks to be useful introductions and primers to all sorts of subject matter that I might not have otherwise engaged with. That&#x27;s something I can appreciate. I&#x27;ve learned things and had my interest piqued in many others, which is more than I can say from reading the original post.<p>The idea that TED should be ignored to death, and that only the unwashed masses watch it– it&#x27;s cringe-inducingly elitist and holier-than-thou. God forbid people make an attempt to learn something, and to share their learnings with others, if they don&#x27;t do it according to the hallowed principles of the Harvard elite.<p>Anyway, these rants are not going to have much of an effect. People are going to continue consuming TED, just as people are going to listen to jazz-pop.<p>And you know, just as some people end up inspired by jazz-pop to pick up an instrument and dive into the deep end, some kid who watches a TED talk is going to go on to have an illustrious career in some field.<p>Way better than anything you can say for a grumpy old fart who sits around criticizing other people.
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cgabios大约 10 年前
TED, I think, serves as a modern version of high-brow oration as the middle letter suggests: Entertainment. It&#x27;s a double-ended marketplace platform of content providers (speakers) and content consumers (paid attendees and non-paid viewers). Since the cost is high to paid attendees, the content must be as good and fresh as humanly possible. From what I&#x27;ve seen as a non-paid viewer, I think TED accomplishes this reasonably well. It seems hard to have perfect criterion to choose whom to select and whom to not, when there is an abundance of interesting of voices, but unselected folks can always speak and publish on other platforms.<p>(Forward thinking can be controversial, but in order to not offend audiences and prevent attracting the wrong elements, it seems customary that such topics are passed on because the forum (e.g., intended audience&#x2F;speaker experience) is inappropriate, although the topic may be vital, insightful and have a legitimate fora elsewhere. (Blasphemy, politics, etc.))
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vixsomnis大约 10 年前
I&#x27;ve seen a few TED talks: notably, from those published on Netflix under &quot;Head Games&quot;. There are some interesting topics there. Cults, consciousness (always amusing to hear people claim they&#x27;ve cracked this one), self-deception, the optimism bias, and so on.<p>It&#x27;s not something you should watch a lot of. I&#x27;d consider it mostly &quot;inspiration&quot; and not actually a learning experience, as most of the speakers make grandiose claims (fluent in a language within a month, on the brink of understanding the entire brain, etc.).<p>TED should be watched and enjoyed if you like that sort of thing, and then heavily supplemented with more trusted academic material.<p>For consciousness, I found this book at my school&#x27;s library last year, and enjoyed reading it: <a href="http:&#x2F;&#x2F;www.amazon.com&#x2F;Consciousness-Brain-Deciphering-Codes-Thoughts&#x2F;dp&#x2F;0670025437" rel="nofollow">http:&#x2F;&#x2F;www.amazon.com&#x2F;Consciousness-Brain-Deciphering-Codes-...</a><p>I don&#x27;t remember if I saw the TED talk first, and then read that book, or vice-versa...<p>TED talks make me feel like I&#x27;m living in the future. Even if the speakers are overconfident to the point of foolishness, it&#x27;s enjoyable to watch as long as you remind yourself that it is sometimes only conjecture and science-fiction. I think the author of this article is overreacting.
nathanallen大约 10 年前
I think we can add a few more genres to our list...<p>Popularizations<p><pre><code> - The Paradox of Choice - The Long Tail - The Shallows - Freakonomics - Where Good Ideas Come From </code></pre> Podcasts<p><pre><code> - This American Life - Freakonomics Radio - 99 Percent Invisible - Stuff You Should Know </code></pre> Aggregators<p><pre><code> - Hacker News </code></pre> I&#x27;m being tongue in cheek: I grant you there&#x27;s excellent content, above, but I&#x27;d be interested to see a breakdown of the following: WHO consumes this kind of content, and WHY do we&#x2F;they&#x2F;I find it quote-un-quote &quot;interesting&quot;? I distinctly remember a car trip I had recently in which I realized, after about 10 minutes of talking to the passengers, that we were all regurgitating podcasts! It felt genuine, but we weren&#x27;t adding anything much of our own in the mix. Is it a class thing, a source of social cachet? What are we trying to signal to each other when we share it?<p>I have a sneaking suspicion that the smarter we get, the more gullible we are. That the world can be &quot;counter intuitive&quot; and that we feel good about ourselves and our intellects when we recognize this superficial fact, seems all very strange. Like a slight of hand. Come to think of it, there&#x27;s a great TED talk about a pick-pocket...
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justonepost大约 10 年前
The absurdity of TED is not its content, and I think any critique of its content is wildly misplaced. There&#x27;s actually some OK stuff there if you ask me. The absurdity of TED is any claim that they&#x27;re doing anything particularly innovative when it comes to curation. It just feels like your average medium impact journal using a video format and publishing to youtube.
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thanatosmin大约 10 年前
&quot;The inert masses today are defined simply and purely by the energy that they channel into consuming things. The critical TV or internet consumer is an addict like everyone else, but his criticism shields him from accepting that reality. What’s needed instead of the constant study of mass culture is a sort of barbaric asceticism. Distaste must have its day.&quot;<p>Brilliant.
Houshalter大约 10 年前
I thought this was going to be about this interview posted today. He claims that TED, the organization, has become a Scientology-like cult. <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=4JhwQ17mLjo" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=4JhwQ17mLjo</a><p>Instead the article is just complaining that he doesn&#x27;t like the speaking style of TED talks. This is extremely subjective of course, but I really don&#x27;t mind the format. Yes it&#x27;s a pitch, but I don&#x27;t feel like its embarrassing or shameful like the author keeps saying.
A_COMPUTER大约 10 年前
They mentioned Sarah Silverman&#x27;s TED talk deflating the pomposity of TED, but it is unbelievable that they didn&#x27;t mention the TEDx talk &quot;2070 Paradigm Shift&quot;. A guy made up a completely false story about himself to get on a TEDx roster, then for 20 minutes made up complete nonsense like going to Rwanda with Elon Musk to give African villages ipads so they could learn javascript.<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=-yFhR1fKWG0" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=-yFhR1fKWG0</a>
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api大约 10 年前
I somewhat agree on TED, but even more I appreciate the author&#x27;s &quot;meta&quot; point -- that it is perfectly okay to be annoyed or disgusted at something. One is not required to like everything, nor to pretend to like things in order to be &quot;PC&quot; or something.
pcurve大约 10 年前
Some of these talks (not just TED) are incredibly inspiring. I particularly love the ones that were turned into RSA Animate.<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=zDZFcDGpL4U" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=zDZFcDGpL4U</a><p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=u6XAPnuFjJc" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=u6XAPnuFjJc</a>
6stringmerc大约 10 年前
When Amanda Palmer delivered a TED talk about the &quot;art of asking&quot;, I knew the platform was more interested in money and publicity than any sense of intellectual rigor. Mostly because they allowed a person a platform from which to spew anecdotal garbage, and secondly, because the platform presents itself as immune to criticism. It is, to me, an embodiment of the phony image that Amanda Palmer has based her entire career upon (she&#x27;s not the only one, simply the most obvious), and it&#x27;s that selfish faux sincerity that strikes me as f#*king disgusting.<p>Some might question my basis for this, but I didn&#x27;t earn my National Forensics League membership easily. TED is essentially feel-good, disposable information. Compared to Nova, or pretty much any issue of National Geographic, it&#x27;s a pile of profitable hot garbage.
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JohnTHaller大约 10 年前
Will Stephen&#x27;s How to sound smart in your TEDx Talk is a fun deconstruction of the pacing and process of most TED talks: <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=8S0FDjFBj8o" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=8S0FDjFBj8o</a>
mr_luc大约 10 年前
I absolutely loved one critique from the article:<p>&gt; middlebrow megachurch infotainment<p>This hits the nail on the head on so many levels. (And maybe that&#x27;s enough; maybe the college-educated need their megachurches as well).<p>Like megachurches, TED offers highly-produced &quot;public speaking as entertainment&quot;, but the purported content of the talks isn&#x27;t entertainment, but $SERIOUS_ISSUE being told to you by $PERSON_WHO_KNOWS_BEST.<p>This grates because TED events are inherently artificial; everyone knows that they&#x27;re there to be entertained, despite the <i>trappings</i> of importance. Contrast with political speech, which is (usually) ugly, but has the solidity that comes from serving real (if often equally ugly) purposes.<p>Once might say, hang on -- what&#x27;s so bad about public speaking at TED and megachurches? What&#x27;s the difference between TED&#x2F;megachurches and, say, standup comedy, or storytelling, or politics?<p>The difference is both 1) honesty, and 2) the role of the audience.<p>Honesty: Speech at TED or a megachurch comes with almost suffocating trappings of weight and import. In contrast, storytelling and standup and all sorts of ordinary entertainment are much more honest and down-to-earth: they don&#x27;t claim to present anything more than a good yarn, some ear-tickling.<p>Audience: In both TED and megachurches, their audience does not expect to think critically, or to in any way hold the speaker to account. They do not expect to ply the speaker with questions later. In contrast, the audience keeps standup comics honest and can turn on them viciously; and politics invites constant comment and criticism from all quarters, of a kind that mostly keeps politicians from indulging in extravagant and exalted speech that could distance them from the everyman.<p>Could we make it more honest? That&#x27;s tough without making TED itself have more of a functional purpose than just entertainment. The world does need exploration and discovery and curated content, but TED&#x27;s format is clearly &quot;preaching as entertainment&quot;, not discussion, and not journalism. It&#x27;s like a Church devoted to episodes of &quot;The Price Is Right&quot;.<p>But apart from TED developing its own &#x27;platform&#x27; for change in the world and becoming a more functional organization, to go along with the views it invites ... as a thought experiment, I can imagine for instance having 2 experts on the <i>same</i> subject, each presenting it through their own lens. This would complicate preaching tremendously and keep it much more honest, but it would probably be far more instructive and nourishing to the audience.
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SideburnsOfDoom大约 10 年前
&quot;TED is a good example, if only because ... it has not yet been critiqued to giggles.&quot;<p>Um, I&#x27;m not quite sure what &quot;critiqued to giggles&quot; means to the author, but doesn&#x27;t this qualify? <a href="http:&#x2F;&#x2F;gizmodo.com&#x2F;5956248&#x2F;the-onions-ted-talk-parodies-keep-getting-better-and-more-scathing" rel="nofollow">http:&#x2F;&#x2F;gizmodo.com&#x2F;5956248&#x2F;the-onions-ted-talk-parodies-keep...</a>
Raed667大约 10 年前
I wrote a little something about TEDx [1] a while ago. This format is destructive because it is monopolizing the idea of an &quot;event&quot; and almost no other format is being considered anymore.<p>[1]: <a href="http:&#x2F;&#x2F;raed.tn&#x2F;blog&#x2F;why-you-shouldnt-attend-a-tedx-event&#x2F;" rel="nofollow">http:&#x2F;&#x2F;raed.tn&#x2F;blog&#x2F;why-you-shouldnt-attend-a-tedx-event&#x2F;</a>
fermigier大约 10 年前
I agree with most that has been written in the article.<p>There is an interesting (actually) counter-example to the preformatted typical Ted Talk: French designer&#x27;s Philip Stark <a href="https:&#x2F;&#x2F;www.ted.com&#x2F;talks&#x2F;philippe_starck_thinks_deep_on_design" rel="nofollow">https:&#x2F;&#x2F;www.ted.com&#x2F;talks&#x2F;philippe_starck_thinks_deep_on_des...</a><p>This talk is so out of line with the other TED talks that I was a bit disturbed the first time I saw it, but actually this is the one that I still remember the most vividly five years after. Of course, it takes a real genius, and not just a marketing &quot;genius&quot;, to deliver such a particular performance, and get away with it.
cwyers大约 10 年前
&gt; I will be crass: the most interesting thing about Bratton’s talk is that in the early minutes of the lecture, just as he has delivered his main thesis, he suddenly forgets what he is supposed to say. There is a pause. It would be perfectly natural in another format to wait and gather one’s thoughts, but the pause is strangely disturbing in this context. He loses his place, then his nerve, and for the rest of the talk he struggles under an invisible weight. He has to heave a breath into each sentence, trying to propel himself into a rhythm that he doesn’t regain until the very end. What he is struggling under is the pressure of the TED style.<p>Wait, what? Is the author a telepath?
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phonon大约 10 年前
It&#x27;s this generation&#x27;s Chautauqua.
kleer001大约 10 年前
tl;dr Haters are an important part of healthy ecosystems of consumption.
quadrangle将近 10 年前
SIMPLE:<p>TED world is made up of thousands of speakers. Some are completely and sincerely excellent, informative, and inspiring. Some are mediocre or are smart but pretentious and mostly hot air. Some are really lousy.<p>To judge TED on the basis of a misc. selection of talks isn&#x27;t all that useful. The difference in quality and value between the best TED talks and the lousiest is HUGE. We should not trash great value just because a bunch of lousy stuff is mixed in.
bitwize大约 10 年前
TED is like www.edge.org combined with the recent trend of presenting ideas only in videoed live &quot;talks&quot; you have to sit and watch and listen to, rather than as textual documents you can peruse silently at your leisure.<p>It&#x27;s a perfect forum for R.U. Sirius and Jaron Lanier. Not people who get shit done.
michaelochurch大约 10 年前
It isn&#x27;t just &quot;TED&quot;. TED is a symptom (and not all of the talks are bad; the format must be shallow because it reflects the short attention span and quick-to-dismiss mentality of the upper class). It&#x27;s this horseshit faux-liberal self-congratulatory corporate house-slave culture. That&#x27;s where this speaking tone of &quot;pitching&quot; rather than teaching or exhorting or enlightening (when needed) condemning comes from. I can&#x27;t fucking stand it. It glorifies saying <i>nothing</i> in a vacuously charismatic and uselessly intelligent, but extremely socially acceptable, way. It legitimizes the existing elite&#x27;s sense of its own &quot;meritocracy&quot; and encourages the passive-aggressive behavior for which the California business culture is known.<p>This whole culture (and I can&#x27;t blame TED for this; it would exist with just as much force regardless of whatever TED did or didn&#x27;t do, because TED really isn&#x27;t a big deal in any way) castrates the people who are supposed to be &quot;intellectuals&quot; and it often galvanizes the upper-middle-class <i>against</i> truly creative people, who are almost never socially acceptable because those two objectives are often diametrically opposed.<p>That said, I&#x27;ve been on the pro-distaste vector for years and look where it has got me such as... well, let&#x27;s start here, on this TED-Junior forum we call Hacker News. Anything I say, 5 people I&#x27;ve never met who&#x27;ve only read the name and not the content come and downvote it to shit. None of that matters in the least (downvotes don&#x27;t really mean anything when you get them for nothing) but it&#x27;s worth pointing out. Yes, the world absolutely needs people to express distaste and disgust. We need to stop accepting the monstrous waste of resources and peoples&#x27; finite attention when something like Snapchat gets funded and some Joffrey gets to play boy-king. That said, it often leads to some pain for the courageous individual. You don&#x27;t always make friends being right.<p>Rant over. Fucking take it away.
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Animats大约 10 年前
From the article: <i>&quot;middlebrow megachurch infotainment.&quot;</i><p>(somebody else just posted that phrase while I was posting)<p>They have today&#x27;s TED nailed.<p>I was thinking of applying to give a TED talk. Then I watched some of the newer ones. No.