All the doublespeak is disturbing. The original post[1] about this (mis)feature was even worse though.<p><i>we started working to improve digital advertising experiences for the Web.</i><p>"we started working to <i>turn Firefox into adware</i>"<p><i>to show it is possible to deliver personalization</i><p>"to show it is possible to deliver <i>advertisements</i>"<p><i>However, it’s important to understand that no tracking is involved in delivering Tiles.</i><p>So all the content was downloaded at the same time as Firefox itself, and showing them doesn't make any requests to external servers...?<p>[1] <a href="https://blog.mozilla.org/advancingcontent/2014/02/11/publisher-transformation-with-users-at-the-center/" rel="nofollow">https://blog.mozilla.org/advancingcontent/2014/02/11/publish...</a><p>(The first comment there sums up my thoughts exactly. If I open a text editor, word processor, image editor, or other application I expect to see a blank slate, not ads.)