Google is the "always online" company. So MapQuest should be the anti-Google: make a good, free offline maps app. All of the ones I've tried (on Android, at least) either had too little detail or a cumbersome user interface. But all of them were promoted to me directly by word-of-mouth. Make a great one, and people <i>will</i> spread it around. Become the fanatic's map app. The MapQuest brand could have the perfect retro-niche appeal for this.