Well, the author cares enough about RethinkDB to test it, even if he's a mongodb fan, even if his first benchmark was wrong, he was right to publish it: you all helped him when you pinpointed the problems in his tests... Thanks you for that.<p>I don't see any marketing here, just the "do your own benchmark" best practice, and the "share with community" best practice... Does it make it a perfect benchmark? No, but at least he tried... and the author has corrected the discrepancies since then.<p>Now imagine the benchmark was against [your favorite DB here] with even stronger results against RethinkDB. Notice how the most upvoted comment is joking about MongoDB. The second one is a pro-mysql comment. What's the point? Would it have been a better benchmark if it read "mysql is 10x faster than RethinkDB?" or "MongoDB is even slower than RethinkDB"?