Is anyone able to parse the explanation below for "Data Gravity"? Even with a great product like Riak, it's difficult to build a hypergrowth standalone business. So apparently they got Cloudera-envy, and decided to.. uh.. synergize new paradigms, and reintermediate plug-and-play partnerships, or something.<p>> Data gravity describes the effect that as data accumulates, there is a greater likelihood that additional services and applications will be attracted to this data, essentially having the same effect gravity has on objects around a planet. As the mass and density increases, so does the strength of the gravitational pull and as things get closer to the mass, they accelerate towards it at increasing velocity. Although services and applications have their own gravity, data is the most massive and dense, meaning it has the most gravity. If data becomes large enough it can become virtually impossible to move. Usually as services and applications interact with data, they cause even more rapid growth of the data itself, creating a continuous cycle of data growth.