I'm glad that someone sees demand for privacy. I wish Mozilla would brand itself the same way; with their non-profit, public good mission, few could compete with them for user trust. That's how they can compete with FirefoxOS, Firefox for Android, and other products, IMHO -- it would be hard for Google and Apple to convince the public that privacy is their priority after all these years.<p>Based on my limited knowledge, more and more consumers are looking for privacy options. If and when demand for privacy takes off, Mozilla and Yahoo would be in good shape if they were already established in user's minds as the 'trustworthy' vendors.