“I am a UI. Nothing more. And what’s a key attribute of a good UI?<p>It disappears.<p>It does not draw attention to itself.<p>It enables the user experience, but is not itself the experience.<p>And the moment I remember this is the moment I exhale and my pulse slows. Because I am not important. What is important is the experience they have. My job is to provide a context in which something happens for them.”<p>Like it.