With the wealth of data that they collect, this would be a great place for an economist (like myself:)) to study usage patterns and possibly conduct experiments.<p>Of course, the set of people that buy this device are more "green" than the average consumer and also more likely to change habits. Nonetheless, looking at correlations of household-level usage with location specific variables like weather, sporting events,etc. could be really interesting. Moreover, conducting experiments where alerts are different for 50% of the users to test how responses differ would really illustrate how public policy should move forward. Think of the A/B testing web developers use, but with possibly wide-ranging consequences.<p>Great work!