One thing I don't understand is the position of the big car makers(BMW, MB, AUDI) being a passive observer in this field.<p>Tesla is getting so much, that if any automaker that can deliver a car with half the specs of a model S, and keeping their model's prices as a mass produced car, would deliver a big punch to Tesla, and would greatly move the market forward.<p>Is it the investment necessary for building a network of charging stations?<p>I highly doubt it is because Tesla has more money for R&D than any other car maker.<p>Is getting a Model S, earns you the title of being an early adopter. Because I believe the market already shifted towards this type of vehicles, but I may be polarized, because I already desire an electric car.