They modestly omitted mentioning another point in favour of goo.gl:<p>* Chances are, we're not going to go out of business and break your shortened links any time soon.
Is it possible to use this with Chrome? I haven't seen a way yet. It seems kind of silly to leave out support for their own browser. Google toolbar requires IE or Firefox.
I think the real money is going to be in creating a physical URL shortening device. An appliance that sit on your network and rewrites every URL using a GUID.
I think this is a good play for Google. I'm sick of URL shortening services, but if they are here to stay they might as well be backed by a company that will be around. This is also going to be very useful for them to trend real time sharing.
I never noticed a speed issue with TinyURL, so their third point is pretty silly to me. Also, add a 4th point, "Self-Serving: if the target page has moved, we get a chance to serve you a redirect with our ads on it".
Google is really hitting the lows these days.<p>They overhyped wave and when they launched it nobody knew how to use it for anything besides trolling, then Google trolled us and said that Chrome OS would only "support" SSD because seemingly there is nothing special about it except being overly crippled, but they want to make it look like it boots fast.<p>And now this, Google are jumping on the utterly useless URL shortening fad. Google is losing it.